Campaigns Overview
Send an approved WhatsApp template to many contacts at once — as a one-off broadcast or a drip sequence.
A campaign sends an approved template to a set of contacts. It is how you start conversations at scale rather than one at a time.
Two Kinds of Campaign
| Type | Sends |
|---|---|
| Broadcast | One message to everyone, once |
| Drip | A sequence over time, paced by a daily send limit |
Broadcasts suit announcements and offers. Drips suit onboarding sequences and gradual re-engagement — and they are gentler on your account's quality rating.
What's Here
Creating a Campaign
Choosing a template, building the audience, and sending or scheduling.
Campaign Details
Participants, delivery reports, drip controls and exports.
Campaign Statuses
| Status | Meaning |
|---|---|
| Draft | Being built, not sent |
| Scheduled | Queued for a future time |
| Active | Currently sending |
| Completed | Finished |
| Inactive | Paused or stopped |
Filter the list by status, or search by name.
Before You Send
Campaigns are the fastest way to damage a WhatsApp account. Sending an irrelevant message to a large list produces blocks and reports, which lower your quality rating and reduce how much you may send afterwards — a cost that outlasts the campaign by months.
Check all four:
- The template is approved — unapproved templates cannot send
- The audience has given consent
- The list is segmented — relevance is what stops people blocking you
- The variables are mapped correctly — test on yourself first
Related Pages
- Templates — what campaigns send
- Groups — building an audience
- Message Analytics — how the send performed