Contacts
Groups
Explicit lists of contacts, used mainly as campaign audiences.
A group is a list you put contacts into deliberately. Groups are what campaigns are sent to.
Creating a Group
Click Create Group.
Give it a name that describes the audience, not the campaign — Newsletter subscribers outlives March mailer.
Add members, from the group page or by bulk-selecting in the contacts list.
Use Search contact groups… to find one once you have several.
Adding and Removing Members
| From | How |
|---|---|
| Contacts list | Select contacts → Add to Group |
| Group page | Add members directly |
| Import | Assign a group during import |
Removing someone from a group does not delete the contact — it only takes them off that list.
Groups vs Labels
This is the distinction people get wrong most often:
| Groups | Labels | |
|---|---|---|
| Are | Lists you build | Tags describing a trait |
| Answer | "Who should get this campaign?" | "What is true about this person?" |
| Visible in the Inbox | No | Yes, on every conversation row |
| Typical name | Newsletter subscribers | VIP, Refund pending |
Rule of thumb: if you would ever want to send something to it, it is a group. If it describes what someone is, it is a label.
Designing Your Groups
- Keep them purposeful — a group nobody sends to is dead weight
- Prefer a few durable groups over one per campaign
- Build segments by filtering on labels and lifecycle rather than creating a group per combination
- Review membership before big sends; groups drift
Related Pages
- Campaigns — the main consumer of groups
- Labels
- Managing Contacts