Meta agent
Agent Settings
Rollout, who the agent may answer, human handoff and follow-up messages.
Settings is where the agent goes live, and where you bound what it does once it is.
Rollout & Behaviour
| Control | What it does |
|---|---|
| Rollout enabled | Whether the agent answers at all |
| AI audience | Everyone, or Allowlisted numbers only |
| Handoff message | Shown when the agent hands a conversation to a human |
| Custom handoff message | Off means Meta sends its own translated message instead |
| Follow up when a customer goes quiet | Whether the agent nudges an abandoned conversation |
| Follow-up message | What that nudge says |
| Never-say phrases | Exact phrases the agent must never produce — press Enter after each one |
Follow-up timing is chosen from a fixed set: Meta only supports those intervals.
Roll Out Safely
Allowlisted numbers only is how you test against real conversations without exposing every customer to a half-configured agent. Switch to Everyone once you have watched it answer.
Never-say phrases are the cheapest safeguard here. Add the promises your business cannot keep — guaranteed delivery dates, refund commitments, medical or legal advice — as exact phrases.
Related Pages
- Overview & Onboarding — needed before rollout does anything
- Operate — test before enabling
- Inbox — where a handed-off conversation lands