Loyalty Overview
A points-and-rewards programme run over WhatsApp — earning rules, tiers, rewards, referrals and a cashier portal.
Loyalty runs a points programme for your customers. They earn points, climb tiers, redeem rewards and refer friends — all through WhatsApp, with no app to install.
How It Works
Customer registers → Registration page or WhatsApp command
Customer spends → Points earned, per your earning rules
Points accumulate → Tier upgrades as thresholds are crossed
Customer redeems → Points, coupons or free gifts
Customer refers a friend → Referral rewards for bothEverything the customer does happens in WhatsApp. Everything you configure happens here.
What's in This Section
Overview Dashboard
Members, points issued and redeemed, tier distribution and top rewards.
Earning Rules & Tiers
How points are earned, and the tiers customers climb.
Rewards
Point rewards, coupons, free gifts and the referral programme.
Customers
Your members, their balances, tiers and referral codes.
Transactions
Every point movement — earned, redeemed, adjusted, expired.
Approvals
Review and approve pending point requests.
Cashier Portal
The in-store tool for registering customers and confirming redemptions.
WhatsApp Commands
What customers can ask the programme by message.
Notifications
The WhatsApp messages the programme sends automatically.
Settings
Program name, currencies, expiry, birthday reminders and the danger zone.
Before You Launch
Get the earning rate right before customers join. Changing it later devalues points people have already earned, and that is the fastest way to lose trust in a loyalty programme.
Set up in this order:
- Settings — program name, points currency, money currency
- Earning rules and tiers — how points accrue
- Rewards — what points are worth
- Notifications — what customers hear from you
- Cashier portal — train your staff before going live
Related Pages
- WhatsApp Templates — the messages loyalty sends
- Contacts — loyalty members are contacts too